The Next Generation of Marketing

By Allison Zwarka

As our world continues to evolve, technology is becoming a more prevalent threat to many careers. As for marketing this growth of automation can be seen as both a pro and a con. Since the field of marketing is such an interpersonal career, automation and technology can never completely take over the industry, although that can be argued for others. Technology can actually assist us in market research and automated inclined tasks. Although this jump forward may help, it can also cause a shift in jobs which may be seen as unfavorable.

With the emergence of a more technological society marketers can take advantage of automated capabilities. Without having to call clients personally or conduct market research studies in person, employees can focus more on other tasks and improve other client relations and customer experience.

For current marketers there is a huge push to become digital and well rehearsed in social media. Older employees aren't ready for this change and must shift their focus to becoming familiar with all these new concepts. A vital part of marketing is keeping with trends and following the latest fads in order to successfully market to your target audience.

The important things to understand is that the marketing industry is changing considerably due to advancements in technology. This jump towards an automated economy will cause marketers to develop new strategies and plan accordingly.

Wyner, Gordon. "What Skills Do Modern Marketers Need in an Automated Economy?" AMA. American Marketing Assciation, 1 Mar. 2017. ama.org/publications/MarketingNews/Pages/what-skills-do-modern-marketers-need.aspx. 2 Apr. 2017.