If you watch Mad Men, a popular TV show on AMC, you will
see a glorified job that only benefits form the creative and clever tagline in
a given campaign. The hard work, measurement, customer relations, and
personalization are significantly less evident. In addition, the show is about marketing
around the 1960s, so it’s important to note the changes that have occurred since
then. In the analyzation of the show, it can be suggested that the agency is resisted
to adapted its strategy to a changing media landscape, underestimating the
actual impact of the television, new products and ever-changing culture. Time
has altered the marketing field is such a way that we have now emerged out of
the stone age and data is critical in a successful marketing program to benefit
both the company and the customers.
Mad Men tends to create a false illusion about the marketing industry. Creativity
becomes cliché strategy and soap operas are much more interesting. In addition,
Mad Men glorifies substance abuse with hard drinking and smoking. The audience
is amused with their minimal effort to provide great results in the business.
It wouldn’t be unusual for a character to get a brief from the client, go away
and work their magic, and then come back with unique
ideas to wow the client, which is not usually the case for the real world.
In today’s
world, good marketing work requires ongoing collaboration with their clients.
Ideally, client and agency basically work together as one big team to create
results. In addition, those traditional marketing techniques used in Mad Men
would be overpriced, unaccountable, ineffective, and unnecessary. While their techniques would be
expensive, those traditional avenues like billboards and TV commercials produce
fairly questionable results that are essentially unmeasurable. A lot of what gets done in the office is a
long way from glamorous. But none of the hard work actually matters for
marketing in the long run because it’s really not about you, it’s about the
client and what they want achieve with the company.
Swystun, Jeff. "Why the Agency World Loved
'Mad Men'." Where Marketers Go to Grow. HubSpot, 12 Apr. 2015. Web. blog.hubspot.com/marketing/mad-men-influence#sm.000ub84qos6mcnn11e91foy1if42u. Accessed 6 April 2017.
"Marketing Professionals Shape the Way We
See the World." All Business Schools. All Star Directories, Inc, 2017. Web. www.allbusinessschools.com/marketing/job-description. Accessed 6 April. 2017.
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