After going over all of the basic terms and strategies in Marketing, we can talk about some real life examples of the huge influences that major events can have on marketing. For example, the Olympics Games, one of the most popular sporting event around the globe, has influenced marketing practices over many years.
The Olympics Games is an event that every state and country can participate nowadays. The scale and reputation of the Olympics Game is fairly different than that of firstly established. We are going to focus on the modern Olympics Games and how they become such a large target of marketing by businesses.
The basic marketing structure for the Olympic Games is separated into four parts: Olympic Broadcasting, Olympic Sponsorship, Ticketing and Licensing. Basically they let commerce compete for rights to advertising and sponsorship. Due to the fact that the rights are limited and only a certain amount of countries or businesses can own them, the price for their patronage increases. This is how the Olympics make a profit.
The basic marketing structure for the Olympic Games is separated into four parts: Olympic Broadcasting, Olympic Sponsorship, Ticketing and Licensing. Basically they let commerce compete for rights to advertising and sponsorship. Due to the fact that the rights are limited and only a certain amount of countries or businesses can own them, the price for their patronage increases. This is how the Olympics make a profit.
Once the International Olympic Committee
changed their marketing strategies, the Olympic Games became a cake for every
country. Not only can the Olympic Games be a propaganda for countries, but they also can
earn a profit by selling their rights to different companies.
IOC. IOC-Marketing-Media Guide. N.p.:
International Olympic Committee, n.d. PDF.
IOC. "100 Years of Olympic
Marketing." International Olympic Committee. N.p., 28 Feb. 2017. Web. 03 Apr. 2017.
<https://www.olympic.org/sponsors/100-years-of-olympic-marketing>.
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