By: Lindsey Murphy
Any normal day of the year, we change the channel or leave the TV when there’s a commercial break for one of your favorite TV shows. But the day of the Super Bowl, many watch football just for the commercials. The reach of the Super Bowl is crazy, with at least 110 million people watching the 2017 Super Bowl. But all of these views come with a price, and is that number worth the possible revenues made from the ad?
A 30-second spot during the Super Bowl will cost a company about $5 million or more. This large price doesn’t only cover a large reach but more importantly a kind of focus that television viewers don’t have any other day of the year. Super Bowl ads are meant to be remembered and talked about. Many times when I watch the Super Bowl, I think about past years’ commercials and how much I liked them. With the increased use of social media also comes even more sharing of ads, generating exposure that lasts days after the ad even airs. While exposure may help brand recognition, it may not affect sales as much as a company would hope.
Like many people, I’m not interested in watching Super Bowl ads to be persuaded to buy something. They are more for entertainment than anything else on this day. So it doesn’t surprise me that,”between 80 and 90 percent of ads wash over audiences and don’t make them any more likely to buy the product on display.” In conclusion, running a Super Bowl ad is not worth its hefty price tag that comes along with it.
Thompson, Derek. "Why a Super Bowl Ad Is the Smartest Way to Waste $5 Million." The Atlantic. Atlantic Media Company, 05 Feb. 2017. Web. 05 Apr. 2017.
Kelly, Heather. "How the Super Bowl Will Handle Millions of Selfies." CNNMoney. Cable News Network, n.d. Web. 26 Jan. 2016. <http://money.cnn.com/2016/01/26/technology/super-bowl-levis-stadium-selfies/>.
Kelly, Heather. "How the Super Bowl Will Handle Millions of Selfies." CNNMoney. Cable News Network, n.d. Web. 26 Jan. 2016. <http://money.cnn.com/2016/01/26/technology/super-bowl-levis-stadium-selfies/>.
This post caught my attention because like you said, it talked about super bowl ads which always tend to catch my attention, so I was curious what you had to say about them. I like many people don't really get persuaded by super bowl advertisements, but mainly watch them because on this day advertising is enhanced because of the fact that almost every American is watching the same channel once a year. But the fact that these ads don't do their job in selling their products makes me wonder, what might be a better marketing strategy that those 5 million dollars could be spent on?
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