Super Bowl Advertising

By: Lindsey Murphy

Any normal day of the year, we change the channel or leave the TV when there’s a commercial break for one of your favorite TV shows. But the day of the Super Bowl, many watch football just for the commercials. The reach of the Super Bowl is crazy, with at least 110 million people watching the 2017 Super Bowl. But all of these views come with a price, and is that number worth the possible revenues made from the ad?

A 30-second spot during the Super Bowl will cost a company about $5 million or more. This large price doesn’t only cover a large reach but more importantly a kind of focus that television viewers don’t have any other day of the year. Super Bowl ads are meant to be remembered and talked about. Many times when I watch the Super Bowl, I think about past years’ commercials and how much I liked them. With the increased use of social media also comes even more sharing of ads, generating exposure that lasts days after the ad even airs. While exposure may help brand recognition, it may not affect sales as much as a company would hope.

Like many people, I’m not interested in watching Super Bowl ads to be persuaded to buy something. They are more for entertainment than anything else on this day. So it doesn’t surprise me that,”between 80 and 90 percent of ads wash over audiences and don’t make them any more likely to buy the product on display.” In conclusion, running a Super Bowl ad is not worth its hefty price tag that comes along with it.

Thompson, Derek. "Why a Super Bowl Ad Is the Smartest Way to Waste $5 Million." The Atlantic. Atlantic Media Company, 05 Feb. 2017. Web. 05 Apr. 2017.

Kelly, Heather. "How the Super Bowl Will Handle Millions of Selfies." CNNMoney. Cable News Network, n.d. Web. 26 Jan. 2016. <http://money.cnn.com/2016/01/26/technology/super-bowl-levis-stadium-selfies/>.

Prompt 10: Recognizing Truth

By Jen Mylett

If you watch Mad Men, a popular TV show on AMC, you will see a glorified job that only benefits form the creative and clever tagline in a given campaign. The hard work, measurement, customer relations, and personalization are significantly less evident. In addition, the show is about marketing around the 1960s, so it’s important to note the changes that have occurred since then. In the analyzation of the show, it can be suggested that the agency is resisted to adapted its strategy to a changing media landscape, underestimating the actual impact of the television, new products and ever-changing culture. Time has altered the marketing field is such a way that we have now emerged out of the stone age and data is critical in a successful marketing program to benefit both the company and the customers.

Mad Men tends to create a false illusion about the marketing industry. Creativity becomes cliché strategy and soap operas are much more interesting. In addition, Mad Men glorifies substance abuse with hard drinking and smoking. The audience is amused with their minimal effort to provide great results in the business. It wouldn’t be unusual for a character to get a brief from the client, go away and work their magic, and then come back with unique ideas to wow the client, which is not usually the case for the real world.

In today’s world, good marketing work requires ongoing collaboration with their clients. Ideally, client and agency basically work together as one big team to create results. In addition, those traditional marketing techniques used in Mad Men would be overpriced, unaccountable, ineffective, and unnecessary. While their techniques would be expensive, those traditional avenues like billboards and TV commercials produce fairly questionable results that are essentially unmeasurable.  A lot of what gets done in the office is a long way from glamorous. But none of the hard work actually matters for marketing in the long run because it’s really not about you, it’s about the client and what they want achieve with the company.

Swystun, Jeff. "Why the Agency World Loved 'Mad Men'." Where Marketers Go to Grow. HubSpot, 12 Apr. 2015. Web. blog.hubspot.com/marketing/mad-men-influence#sm.000ub84qos6mcnn11e91foy1if42u. Accessed 6 April 2017.

"Marketing Professionals Shape the Way We See the World." All Business Schools. All Star Directories, Inc, 2017. Web. www.allbusinessschools.com/marketing/job-description. Accessed 6 April. 2017.

The Marketing Mix

By Allison Zwarka

The marketing mix is a concept that defines different aspects that are crucial for success in the marketing field. These aspects are defined as the 4 P's(also mentioned in earlier posts): Product, Price, Promotion, and Place.

Product
Product refers to the good or service you are trying to convince consumers to buy. In order to chose the right marketing strategies for the specific product you must understand what value it has to customers. You can always look at a product in multiple ways, but it is important to find the best angle and think as if you are the consumer. What would you want from the product?

Price
Price is another aspect of marketing that affects how well your product will do on the market. Marketers must find a good price balance where the product is competitive while also being attractive to consumers. Another part of price you have to consider is how much profit you make off the product after it is sold. You want to maximize profit while also maximizing sales.

Promotion
Promotion is the third P, this phase is when you take into consideration the most effective way to promote this product. Many deem promotion and marketing as the same thing, in reality promotion is just one aspect of it. Through promotion you are able to manipulate how you want consumers to view your product. Figuring out which strategy is most effective for your specific commodity can make a huge difference in how well it does in sales.

Place
Place is the final P in the marketing mix. This is when you decide where, or how, you are going to sell your product. Will you sell it online or in a store? If in a store, what is the best store to sell your product in? All these questions are what you will need to answer in order to complete the Place step in the marketing mix process.


Writer, Leaf Group. "What Is Marketing Mix?" Chron.com. Chron.com, 12 June 2010. smallbusiness.chron.com/marketing-mix-638.html. 06 Apr. 2017.

Green Marketing

By: Shannon Crilley

      Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a wide range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertisements. This kind of marketing is growing enormously as of late due to the recent change in attitude regarding the environment. Many consumers, especially millennial, are concerned about the environment and businesses realize this. By making their products more eco-friendly, companies are appealing to a greater audience thereby making and selling more goods.
      The Federal Trade Commission created a "Green Guide" which is a list of rules to help marketers ensure that the claims they are making are true and substantiated. The guide includes; general principals that apply to all environmental marketing claims, how consumers are likely to interpret certain claims and how marketers can substantiate these claims, and how marketers can qualify their claims to avoid deciding consumers.
      Marketers are suppose to inform customers on products and make a connection with them in order to sell their products. By following the FTC Guide, they can do just that and try to help save the planet at the same time. Environmental issues are a growing debate in our both our country and around the world. In the future, companies will have to adapt to these type of environmental changes in order to appeal to their consumers.


"Green Guides." Green Guides | Federal Trade Commission.11 Oct. 2012. Web. Accessed 04 Apr. 2017.

The Next Generation of Marketing

By Allison Zwarka

As our world continues to evolve, technology is becoming a more prevalent threat to many careers. As for marketing this growth of automation can be seen as both a pro and a con. Since the field of marketing is such an interpersonal career, automation and technology can never completely take over the industry, although that can be argued for others. Technology can actually assist us in market research and automated inclined tasks. Although this jump forward may help, it can also cause a shift in jobs which may be seen as unfavorable.

With the emergence of a more technological society marketers can take advantage of automated capabilities. Without having to call clients personally or conduct market research studies in person, employees can focus more on other tasks and improve other client relations and customer experience.

For current marketers there is a huge push to become digital and well rehearsed in social media. Older employees aren't ready for this change and must shift their focus to becoming familiar with all these new concepts. A vital part of marketing is keeping with trends and following the latest fads in order to successfully market to your target audience.

The important things to understand is that the marketing industry is changing considerably due to advancements in technology. This jump towards an automated economy will cause marketers to develop new strategies and plan accordingly.

Wyner, Gordon. "What Skills Do Modern Marketers Need in an Automated Economy?" AMA. American Marketing Assciation, 1 Mar. 2017. ama.org/publications/MarketingNews/Pages/what-skills-do-modern-marketers-need.aspx. 2 Apr. 2017.

Marketing in Olympics

By Shuting Qi

After going over all of the basic terms and strategies in Marketing, we can talk about some real life examples of the huge influences that major events can have on marketing. For example, the Olympics Games, one of the most popular sporting event around the globe, has influenced marketing practices over many years.

The Olympics Games is an event that every state and country can participate nowadays. The scale and reputation of the Olympics Game is fairly different than that of firstly established. We are going to focus on the modern Olympics Games and how they become such a large target of marketing by businesses.


                                   


The basic marketing structure for the Olympic Games is separated into four parts: Olympic Broadcasting, Olympic Sponsorship, Ticketing and Licensing. Basically they let commerce compete for rights to advertising and sponsorship. Due to the fact that the rights are limited and only a certain amount of countries or businesses can own them, the price for their patronage increases. This is how the Olympics make a profit.

Once the International Olympic Committee changed their marketing strategies, the Olympic Games became a cake for every country. Not only can the Olympic Games be a propaganda for countries, but they also can earn a profit by selling their rights to different companies.

IOC. IOC-Marketing-Media Guide. N.p.: International Olympic Committee, n.d. PDF.

IOC. "100 Years of Olympic Marketing." International Olympic Committee. N.p., 28 Feb. 2017. Web. 03 Apr. 2017. <https://www.olympic.org/sponsors/100-years-of-olympic-marketing>.