Brand Positioning refers to the strategy a company uses to convince a person to buy thier product over another company's. HMD Global has completely changed their brand position of the Nokia 3310.
The Nokia 3310 is being marketed as "standing apart due to its human centricity". (Vizard 2). The phone is back due to popular demand from customers. The company believes the phone has a purpose and isn't just going along with the trend of finding the latest technology. The company is using brand positioning to change who they are selling to. Some don't think there is anyway this phone can compete with the latest smartphones and the reliance we have on them. Nokia is thought to be extremely successful by trying to reach that market that still doesn't own a mobile, or smartphone, device. By creating such an efficient, easy to use phone they may truly be rewarded. The reason brand positioning is so important to marketing is that it sets your company or product apart from everything else. In order to have an effective marketing campaign you must have a clear reason and strategy for your product in order to effectively market, and sell it.
Vizard, Sarah. "The Nokia 3310 Is Back as a 'modern Classic Reimagined'." Marketing Week. N.p., 26 Feb. 2017. Web. 26 Feb. 2017.
MSG Experts. "MSG Management Study Guide." Brand Positioning - Definition and Concept. N.p., 2017. Web. 26 Feb. 2017.
www.ETBrandEquity.com. "Will Nokia 3310 Survive in the Smartphone-obsessed World? - ET BrandEquity." ETBrandEquity.com. N.p., 26 Feb. 2017. Web. 26 Feb. 2017.
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