Infographics

By Jen Mylett

When it comes to making a decent advertisement for the general public, not much does the trick to catch peoples’ attention like some colors and imagery. In fact, the majority of digital marketers say more than half of their creations involve visual elements such as images, graphic designs, video, etc. (Nanji). A visually engaging way to appeal to a target audience could be through the use of an infographic.

So what even is an infographic? An infographic is a visual image like a chart or a diagram that is used to represent information or data to provide an easy-to-understand overview for a more complex subject. In the marketing world, it’s also a great way to promote an idea, company, or product.

Here is an infographic on what an infographic should contain:

Nanji, Ayaz. "How Digital Marketers Are Using Visual Content." MarketingProfs. MarketingProfs LLC, 12 Jan. 2017. Web. 17 Feb. 2017. <https://www.marketingprofs.com/charts/2017/31367/how-digital-marketers-are-using-visual-content-infographic>.