What Can You Do With a Marketing Degree?

By Lindsey Murphy

The marketing major is a broad centralization of business that can go into a few different career directions. Here are 10 different careers you can have with a marketing degree, including an average median salary and a brief description of duties in the career.

1. Marketing Manager

Salary: $127,130

Job Description: Working with advertising or promotion managers to create a

marketing strategy based on market characteristics and financial aspects of product development.

2. Sales Representative

Salary: $55,020

Job Description: Developing a relationship with current and prospective clients and informing them about products, prices, availability, etc.

3. Marketing Specialist

Salary: $61,290

Job Description: Gathering information on competitors’ prices and collecting and analyzing customer demographics to gain a better knowledge of consumers’ preferences.

4. Sales Manager

Salary: $110,660

Job Description: Overseeing sales, resolving customer complaints, and determining profitability.

5. Public Relations Specialist

Salary: $55,680

Job Description: Communicating for information from the media and directing communication plans to maintain a favorable image to the public.

6. Account Manager

Salary: $101,510

Job Description: Writing press releases, creating and maintaining relationships with clients, and representing company’s image.

7. Human Resources Specialist

Salary: $57,420

Job Description: Includes employment duties including hiring, terminations, promotions, and assisting employee relations issues.

8. Assistant Store Manager

Salary: $37,860

Job Description: Assisting customers and providing quality service and goods.

9. Business Intelligence Manager

Salary: $83,410

Job Description: Networking in order to stay ahead of business trends and collecting business intelligence data from reports or public information.

10. Operations Manager

Salary: $97,270

Job Description: Overseeing suppliers to ensure they are providing necessary goods and services and directing departments in charge of production, pricing, sales, or distribution of products.

Pfeffer, Jennifer. "Rasmussen College." Rasmussen College - Regionally Accredited College Online and on Campus. N.p., 29 Feb. 2016. Web. 12 Feb. 2017.