Internal Marketing is a term to describe when a company’s employees are treated as “internal customer”, the employees as the customer as well. The business must make sure their employees know their business value. I will give an example to illustrate how does a successful business practice their Internal Marketing-Four Seasons Hotel.
The founder of Four Seasons Hotel, Isadore Sharp, realized that the external customer and internal customers both need to take care. In order to make sure their internal customers realize the significant of hotel’s principle, Four Seasons chooses to trust their employees, motivating every one of them and giving them authority and responsibility.
In another word, Four Seasons lets their internal customers be self-concerned, spreading out its values: respect, fairness, honesty, and trust. Only by training such people who consider their jobs extensively in a way put them into customers’ shoes, Four Seasons could be a success. Therefore, the responsibility of every employee holds up Four Seasons’ long-standing position.
Internal Marketing, in a word, is hiring the right employees and tell them their business value. The purpose of this strategy is let every employee thinks working is not for anyone else; instead, it is working for themselves.
Internal Marketing, in a word, is hiring the right employees and tell them their business value. The purpose of this strategy is let every employee thinks working is not for anyone else; instead, it is working for themselves.
None the less, providing employee benefit is important as well. For example, Four Seasons provided Company-Wide Benefits to their employees:
The reason why I typically talk about Four Seasons as an example of internal customers is that Fortune Magazine named Four Seasons is 70th on the ranking of “100 Best Companies to Work For” in 2016.
http://jobs.fourseasons.com/home/working-at-fs/benefits/
1.
Career growth opportunities
2.
Unique strong culture
3.
Best-in-industry training
4.
Luxury environment in
magnificent locations worldwide
5.
Incentive bonus/competitive
salaries
6. Complimentary stays at Four
Seasons properties (based on availability), with discounted meals
7.
Paid holidays/vacation
8.
Educational assistance
9.
Dental and
medical/disability/life insurance
10. Retirement benefits/pension
11. Employee service awards
12. Annual employee party/social and sporting events
13. Complimentary meals in dedicated employee restaurants
The reason why I typically talk about Four Seasons as an example of internal customers is that Fortune Magazine named Four Seasons is 70th on the ranking of “100 Best Companies to Work For” in 2016.
http://jobs.fourseasons.com/home/working-at-fs/benefits/
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