By Allison Zwarka
I currently hold a sales and marketing internship with MSU
Athletics. This past week I was in the office and had the chance to talk to one
of my bosses, Jim Donetelli, the director of digital marketing and fan engagement. He
said being in sports marketing, a lot of their communication is done over
phone, in person, or via email in order to make sure everything is running
smoothly as well as getting done the proper way.
Emails are an essential communication medium in business. On
a daily basis Donetelli writes about 20-30 emails, has 2 meetings, and talks to 10
different people. “Things can get hectic and in order to keep track of
everything we have planned and get in contact with our sponsors we must
communicate clearly, email is usually the best way to do so,” Donetelli told me. Without
writing a clear email though, things can get confusing and out of hand. Verbal and
written communication skills are so important in this field because the bulk of
what you do is working with others to get your message out about a product or
event.
There are a lot of misconceptions in the marketing field,
mainly based on ingenuity and manipulation. Jim says in order to address these
thoughts marketers must work hard to talk with and show people, through their hard
work, that those claims are far from true. “Marketing is not just manipulating
people into buying something, it is getting a product out there, promoting it,
and making connections to create happy customers,” Donetelli then said, “Marketing is
an interactive industry where you must have the skills to be able to
communicate well with others, if you can’t do that you're probably not in marketing.”
He said marketers deal with these misconceptions a lot, and you just have to
work around them to do your job.
Donetelli, Jim. Personal Interview. 9 February. 2017.
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