Consumer behavior is important in
improving marketing strategies and figuring out the best way to effectively market
a product. Consumer behavior is the study of when, where, and why people buy goods
and services. Knowing these things is extremely helpful in figuring out how to
sell products. Consumer behavior looks at a variety of psychological reasons
for why consumers select certain brands and how they make their decisions.
These observations can be the difference sales. There are three main uses of consumer behavior:
Market Strategy
This is the most common use of consumer behavior. Market
strategy entails using consumer behavior to better market goods and services.
Market research reports can help with advertisements and placement in order to make the utmost
sales.
Social Marketing
Social marketing is using consumer behavior reports to sell
a thought or idea instead of a product. This can include campaigns, legal
issues, or any other important issues.
Insight into Yourself as A Consumer
Consumer behavior data can also be used to learn more about
yourself as a shopper. By analyzing what others are attracted to it correlates
back to things you yourself are attracted to as well.
This data is extremely important in
making sure you are producing something consumers will buy. Research helps
reduce risks and works to insure you make good sales While this research can
significantly reduce risk, you never truly eliminate it altogether. Consumer
behavior studies are vital in efforts to minimize them though.
Perner, Lars, Dr. "Consumer Behavior: The Psychology of
Marketing." Consumer Behavior: The Psychology of Marketing. USC Marchall
School of Business, n.d. Web. 17 Feb. 2017.
No comments:
Post a Comment