Future Marketing Strategy Trends

By Jen Mylett

We are quickly moving into an extremely technology-filled environment. Illustrated in the latest hiring trends, digital skills have been shown to be more in demand than ever before. Looking back at the data from the year previous, it is shown that digital marketers are the more often hired than other types of marketing professionals. Of the companies surveyed, just 39% hired a new digital marketer, whilst only 25% hired a new project manager.

The majority of companies plan on hiring at similar rates in the future as they had in the last year. Over a quarter plan to hire even more than 2016, whilst just less than 1 in five are planning on hiring less. This shows that marketers are going to be put into an overall positive position in the industry.

Skill sets that are desired for employment are led by digital marketing expertise. It has been found that the majority of marketing roles required some digital marketing experience or analytical skills. So, if you'd like to be a marketer, it would be smart to increase your skills in those areas!

Allen, Robert. "2016 Marketing Hiring Trends." Smart Insights. N.p., 20 May 2016. Web. 16 Mar. 2017. <http://www.smartinsights.com/managing-digital-marketing/personal-career-development/2016-marketing-hiring-trends-digital-jobs-continue-strong-growth/>.