By: Shannon Crilley
Fox News published an article about marketing strategies on Pinterest in the fall of 2016. The article explains the importance of brands marketing themselves for big audiences and Pinterest is one of the best ways to do this. Pinterest is a great platform for marketing products because it encourages sharing content found online. This makes it easy for companies to reach a wide variety of clients through "shares" and "re-posts".
For marketing teams, the most crucial part of understanding the market of Pinterest is to identify an audience's interests. A company can easily do this by checking the best- performing pins and boards and they can see which of their products are getting shared by users and which are not. Another way for marketing teams to gain insight into their audiences is to create curated boards. They can invited Pinterest users to collaborate on a board with them. Not only with this allow the marketing team to see what's of interest to their customers, they can also create a deeper connection to their consumers this way.
Pinterest has also recently created advertising opportunities for brand names on their site. Companies will pay millions of dollars to be marketed on this site due to the constant traffic and the amount of sales made daily on Pinterest. Marketing teams are very interested in this new form of advertising Pinterest has allowed brands to create, and moving forward into the future, Pinterest will be a great place to launch new products and make sales.
Liu, Leysa. "5 Myths About Pinterest Marketing". Fox News U.S. FOX News Network, 17 Oct. 2016. Accessed Mar. 28. 2017.
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