Marketing Strategies

By: Lindsey Murphy

Marketing always has to have some sort of strategy to find a fitting way to deliver a message to the intended audience. Here are five key ways marketers are using their creative energy in their marketing campaigns.

1. Embrace user generated content. The point of social media is for people to feel more connected to each other. Most of the content we as millennials are those that are created by our peers. Companies can achieve this level of involvement by having consumers share their content, such as ideas or personal stories.
2. Collaborate with influencers. With the growing use of sharing opinions and experiences on social media, influencers are becoming popular. Influencers are seen in various forms of social media such as Twitter, Instagram and Youtube. An influencer could be a youtuber getting sponsored by a company to use their beauty products and share their positive thoughts on the product so viewers will buy it. Bloggers and vloggers make money with their influence in exchange for a company gaining a new audience and increasing brand awareness.
3. Be different. Separating yourself from the rest is an important concept of marketing. Creativity is an important skill that allows you to think outside the box on a marketing campaign.
4. Find inspiration from other brands. Apple is a good example of continuously successful marketing campaigns. Its innovation and ability to be different from other companies created a strong brand recognition that still exists among consumers.
5. Experiment with nostalgia. When you hear an old song for the first time in a few years, it’ll bring you back to the time that you last heard it. This feeling of nostalgia is a powerful feeling that can make people feel emotional for the past. Brands such as Coca-Cola, Calvin Klein, and Internet Explorer have used this strategy to take our generation back to the nineties in recent campaigns.

Newlands, Murray. "15 Marketing Strategies That Inspire Strategic Thinkers." Inc.com. Inc., 24 Mar. 2015. Web. 19 Mar. 2017. <http://www.inc.com/murray-newlands/15-marketing-strategies-that-inspire-strategic-thinkers.html>.