Marketing Terms

    By: Shannon Crilley

      Every occupation uses certain terms that may be unfamiliar to those not in that specific field of study. These terms or "code words" all have meanings for different marketing strategies, products, advertising methods, and many, many more. Using these terms can increase efficiency in the work place and it can also guarantee that employees know and understand the information they are speaking on. Special acronyms and terms are huge in the medical world but they are use in almost every other field as well, including marketing!

Some common examples of terms used in the marketing field are:
A/B Testing: The process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts.
B2B (Business to Business): When companies are selling to other companies.
Bounce Rate: The percentage of people on a companies website and leave without naviagting onto another website's page.
PPC (Pay Per Click): An advertising technique in which advertisers put an add in an advertising venue (Google, Facebook, etc) and pays that venue each time a visitor clicks the add.

      These are just a few of the hundreds of terms that marketers use everyday in their jobs. They need to know the meanings and when to correctly use them in the work place and with clients in order to maximize their sales.


Biedrzycki, Alec. "The Ultimate Dictionary of Marketing Terms You Should Know." HubSpot. N.p.           Accessed 21 Mar. 2017.