Prompt 7: Contemplating Controversy

By Shuting Qi


As I talked before, social media transformed Marketing into a new age. YouTube marketing is an adaptive strategy because it contains massive viewers and YouTubers which creates an enormous traffic volume. In another word, YouTube is a platform for users. Here are two most essential ways for marketing strategies:

Channels: 

In YouTube marketing, commences can create Channels to advertise their products or YouTubers who specialize in particular fields advertise products for business.

                  

Ads:
Before or in between almost every YouTube videos, there are lots of different type of ads. Sometimes it is based on your review preferences, but other there are movies trailers.

                     


However, there is a debate regarding the Pros and Cons for YouTube Marketing. According to an article, YouTube Marketing has it's both sides, Pros, and Cons. Now let us look at each side.

Pros:

-YouTube is the second largest search engine.

-Strongly supported by Google.

-Completely free for both users and uploaders (YouTubers)


Cons:

- “Completely free” also means no guaranteed outcome for marketing

-YouTube has certain limitations for promotion ads

-The choices of covers for videos are competitive at one page

I will not state a conclusion of whether YouTube marketing is simply good or bad but leave an open discussion for all of the viewers. So do you think YouTube Marketing is a well-performed strategy? Why or why not?

Fairley, James Dean. "The Pros and Cons of YouTube Business Marketing." Linked in. Linked in, 31 Mar. 2015. Web. <https://www.linkedin.com/pulse/pros-cons-youtube-business-marketing-james-dean-fairley>.