Thursday, March 2, 2017

Increase in Social Media Marketing

By Allison Zwarka

In the past marketing has focused on print and television for its advertising. In the last decade we saw a significant increase in social media which led to integrating marketing strategies through those mediums as well. In the future more and more social media sites will continue to pop up and marketing firms will continue to take advantage of them.  Although social media marketing is already being used the structure of the marketing process is going to continue to change.

Right now marketing is in the process of a switch from marketing their ideas to marketing what the people want. Due to the use of new technology of social media marketers are able to see what people are saying about different products and their likes and dislikes. The use of this information is what will begin to shape future marketing campaigns.

Not only does social media help to shape projects and advertisements but it also is a great place to advertise in general.


The benefits of social media are endless and can drive entire campaigns. The main benefit of social media is increased brand, or product, exposure. Recently people have been spending a great deal of time online so having an advertisement where they spend time is a great tactic. Social media is extremely important to the marketing industry to advertise more effectively and improve marketing strategies.

James, Geoffrey. "The Future of Marketing: 4 Things You Need to Know." Inc.com. Inc., 27 Nov. 2013. inc.com/geoffrey-james/the-future-of-marketing-will-be-this.html. 02 Mar. 2017.   

"Benefits of Socia Media Marketing." Black Box Social Media. N.p., n.d.  blackboxsocialmedia.com/why-use-social-media-marketing-for-advertising/.  02 Mar. 2017.                  

11 comments:

  1. This is really interesting to think about, the chart really brings it all together, though the text is a tad small to read.

    ReplyDelete
  2. I appreciate your comment. I will try to go back in and edit the size of the image so it's easier to read.

    ReplyDelete
  3. I like the chart that you insert in your blog. It is a good explanation about your writing.Also, this chart is very beautiful. I hope you can write some words about your chart.

    ReplyDelete
  4. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  5. "It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com"

    ReplyDelete
  6. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  7. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  8. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  9. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  10. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  11. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete