By Jen Mylett
Content marketing is a little different from regular marketing
as it takes today’s popular and interesting ideas to attract, acquire, and
engage a specific audience.
Today, politics and Donald Trump seem to be a controversial and
widespread topic throughout the US and the world. By taking today’s key issues,
meaningful, and sometimes humorous content can be created to attract consumers.
Various news stations, bloggers, TV show hosts, etc. all may
have a different view of Trump, but whatever they say about him, it is to get a
rise out of a specific group of individuals, be it republican or democratic. For
example, the TV shows like Saturday Night Live often create comical skits
focusing on Trump and his decisions. The producers aren’t afraid to be
offensive towards politicians or viewers, and even though they won’t gain many Pro-Trump
fans, they are well aware that a significant number of Americans are still
watching their show.
For your business, think about the key issues consumers are
hooked on and take a stand on the issue to gain a trustful reputation. The
content strategy that a company would carry out does not have to be what is
expected. Just because Trump is the current president, does not mean that you
are required to mention
positive things about him if they choose not to. In order to gain new customers
for a company, one must attempt to have new approaches and share new opinions.
Finally, the most important aspect of a business is their
overall quality of a good or service. A business revolving around food, for
example, could not hold an anti-Trump platform to gain customers if their food
products are not appetizing. It is essential for a business to have a
reputation of insight and quality in order to have returning customers.
Pulizzi,
Joe. "Six Useful Content Marketing Definitions." Content Marketing
Institute. N.p., 6 June 2012. Web. 21 Mar. 2017.
<http://contentmarketinginstitute.com/2012/06/content-marketing-definition/>.
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